Principles of marketing
by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
4.6
/ 5.0 (23 ratings)
| First Published | 1980 |
| Editions | 76 |
| Pages (median) | 711 |
| Publisher | pearson |
| ISBN | 9780136912477 |
Subjects
ManagementMarketingopen_syllabus_projectStrategisch managementMarketingmanagementTextbooksManuels d'enseignement superieurGestionMarketing, managementHf5415 .k636 2004
