Contagious

by Jonah Berger

4.4
/ 5.0 (13 ratings)
First Published2013
Editions6
Pages (median)244
PublisherSimon & Schuster
ISBN1471111709

Subjects

PopularityEconomic aspectsConsumer behaviorNew productsAdvertisingMarketingnyt:hardcover-business-books=2013-06-09New York Times bestsellerChoice BehaviorConsumer Satisfaction

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