Consumer behavior
by Leon G. Schiffman, Leslie Lazar Kanuk
4.7
/ 5.0 (13 ratings)
| First Published | 1978 |
| Editions | 25 |
| Pages (median) | 615 |
| Publisher | Pearson College Div |
| ISBN | 9780131689152 |
Subjects
Motivation research (Marketing)Consumer behaviorConsumersConsumer behavior.VerbraucherverhaltenConsumentengedragAttitudesÉtudes de marchéConsommateursStudy and teaching
